There are in my opinion about 50 rules, but I’ll try and limit myself to 7.
- Paper choice. You’ve got to hand pick your paper. You can’t buy online. Come in, flick through the papers, feel, see, touch. A business card is part of you. its your image. Would you buy your suits online?
- Texture or thickness. You don’t need both. One substitutes the other. Just pick one last least – please!
- Text size. 8pts is good, 12pt is just clumsy. 10pt is a maximum unless you work in the geriatric ward.
- Keep it simple. Less is definitely more. Don’t fill the card with chapter and verse. Its a way to get in touch not a sales brochure.
- No calligraphy or script fonts please. You want people to contact you, make it legible.
- Print isn’t just in black. Go and see a selection of business cards we have in stock. Get some inspiration. You can print in white
- Finishing sets you apart. To me this is the difference between a pret a porter suit and hand made one. Gilt edges, engraving. Wove cotton papers.
Stick to these 7 rules and you’ll win with your business cards